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How the Levi's 501 jeans became a cultural artifact: 'The design is perfect… it's not a response to any other type of style' | Culture | EL PAÍS English
![Interview: "We treat the Lab as a rapid prototyping facility, where an idea can be turned into a pair of jeans." Interview: "We treat the Lab as a rapid prototyping facility, where an idea can be turned into a pair of jeans."](https://www.the-spin-off.com/news/media/4/Levis-33230.jpeg)
Interview: "We treat the Lab as a rapid prototyping facility, where an idea can be turned into a pair of jeans."
Levi's® on X: ".@jeanstories sneaked a snap of the denim they designed in our Eureka Innovation Lab. Shop the collection on 10/22. https://t.co/Tyn9XVhGoF" / X
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