![IKEA: A Brand that Immerses Itself into Augmented Reality | by Zhexuan Zhao | Marketing in the Age of Digital | Medium IKEA: A Brand that Immerses Itself into Augmented Reality | by Zhexuan Zhao | Marketing in the Age of Digital | Medium](https://miro.medium.com/max/1400/1*SZQzhDLeSALN95uEMfYz5Q.png)
IKEA: A Brand that Immerses Itself into Augmented Reality | by Zhexuan Zhao | Marketing in the Age of Digital | Medium
![I tried using "IKEA Place" that IKEA's furniture can be tried as much as I want in my room with full use of AR of iOS 11 - GIGAZINE I tried using "IKEA Place" that IKEA's furniture can be tried as much as I want in my room with full use of AR of iOS 11 - GIGAZINE](http://i.gzn.jp/img/2017/09/20/ikea-place/00.jpg)
I tried using "IKEA Place" that IKEA's furniture can be tried as much as I want in my room with full use of AR of iOS 11 - GIGAZINE
![IKEA Place app launches on Android allowing millions of people to reimagine home furnishings using AR IKEA Place app launches on Android allowing millions of people to reimagine home furnishings using AR](https://gbl-sc9u2-prd-cdn.azureedge.net/-/media/aboutikea/newsroom/images/newsarticlebanners/504279_v3.jpeg?rev=6b6234c9c9b249a992d66dff4ace11f4)
IKEA Place app launches on Android allowing millions of people to reimagine home furnishings using AR
![IKEA Place app launches on Android allowing millions of people to reimagine home furnishings using AR IKEA Place app launches on Android allowing millions of people to reimagine home furnishings using AR](https://about.ikea.com/-/media/aboutikea/newsroom/images/newsassetimages/504333.jpg?rev=9201d6b17bb94cfc9085094f77a6ead9)