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Hype of Hoji: How a random inventor and an innovative marketing strategy tremendously spiked Dynafit sales
4FRNT Skis - The 22/23 Eric 'Hoji' Hjorleifson Collection. Shaped and designed by the boss himself - @hojboss. For over a decade Hoj has been working with 4FRNT to refine 4 skis
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The Little Machine: Eric Hjorleifson's back in the shop, aiming to change high-performance AT-boot design
![フォーフロント 4FRNT EHP 山スキー Eric Hjorleifson 186cm センター 116mm ビンディング マーカー バロン13 BCスキー バックカントリーの通販 by MODEST LORD|ラクマ フォーフロント 4FRNT EHP 山スキー Eric Hjorleifson 186cm センター 116mm ビンディング マーカー バロン13 BCスキー バックカントリーの通販 by MODEST LORD|ラクマ](https://img.fril.jp/img/615031258/l/1954141166.jpg?1688825233)