![Charm pricing uses psychology to convince consumers that something is cheaper by reducing the price by a few cents | InvoiceBerry Blog Charm pricing uses psychology to convince consumers that something is cheaper by reducing the price by a few cents | InvoiceBerry Blog](https://i0.wp.com/www.invoiceberry.com/blog/wp-content/uploads/2017/03/pricing-charm-pricing.jpg)
Charm pricing uses psychology to convince consumers that something is cheaper by reducing the price by a few cents | InvoiceBerry Blog
Charm pricing is based on the theory that buyers will focus on the first digit of the price as they read from left to right. When consumers concentrate... | By Swayam | Facebook
![0.99 € psychological price written on a pink label upon another one where it's written 1.00 euro, brown kraft paper background Stock Photo - Alamy 0.99 € psychological price written on a pink label upon another one where it's written 1.00 euro, brown kraft paper background Stock Photo - Alamy](https://c8.alamy.com/comp/D6WTWE/099-psychological-price-written-on-a-pink-label-upon-another-one-where-D6WTWE.jpg)