![Geneva, Switzerland, March 2020: Rolex window store with fashionable mechanical watches for sale, Rolex is a luxury Swiss watch manufacturer Stock Photo - Alamy Geneva, Switzerland, March 2020: Rolex window store with fashionable mechanical watches for sale, Rolex is a luxury Swiss watch manufacturer Stock Photo - Alamy](https://l450v.alamy.com/450v/2bgathy/geneva-switzerland-march-2020-rolex-window-store-with-fashionable-mechanical-watches-for-sale-rolex-is-a-luxury-swiss-watch-manufacturer-2bgathy.jpg)
Geneva, Switzerland, March 2020: Rolex window store with fashionable mechanical watches for sale, Rolex is a luxury Swiss watch manufacturer Stock Photo - Alamy
![Inflation? Have a Rolex instead. Watches of Switzerland revenue up a quarter as mega-rich keep spending - CityAM Inflation? Have a Rolex instead. Watches of Switzerland revenue up a quarter as mega-rich keep spending - CityAM](https://www.cityam.com/wp-content/uploads/2022/06/COLLECTABLEWatches_CityAM_2rolex.jpg)
Inflation? Have a Rolex instead. Watches of Switzerland revenue up a quarter as mega-rich keep spending - CityAM
![Prices are up but watch lovers are still buying Rolex and Omega – demand for timepieces is booming, says Omega-owner Swatch Group and Watches of Switzerland, the UK's biggest retailer | South Prices are up but watch lovers are still buying Rolex and Omega – demand for timepieces is booming, says Omega-owner Swatch Group and Watches of Switzerland, the UK's biggest retailer | South](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2023/07/24/e5b705de-94c6-4ae8-9ac8-f042c53b23b5_055dafb8.jpg?itok=F8C45VXu&v=1690164796)